Ascension Hermitage and Sanctuary proudly joins the celebration of Juneteenth! [Alas, in this very rainy day, the red of the flag appears more of a magenta color - but it really is red!] Read more about the real Juneteenth flag below. In 1997, more than two centuries after Betsy Ross is said to have sewn the first American flag, Ben Haith, founder of the National Juneteenth Celebration Foundation, developed a new American flag. The activist, also known as Boston Ben, led a team of collaborators who created the design concept for the flag as a reflection of the Juneteenth slogan “a new freedom, a new people, a new star.” As Haith’s foundation puts it, the design represents “a star of Texas bursting with new freedom throughout the land” and rising over a new horizon. The paragraph above and those below are taken from a Reader's Digest article by Sheena Foster, updated on May 11, 2026, Here's What the Colors and Symbols of the Juneteenth flag mean : A quick glance at the June...